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When the sun sets over Dubai’s dazzling horizon, a unique brilliance appears on the center stage. The shine of custom wheels on a lifted Jeep Wrangler is ready to overcome the desert dunes or cruise along the Sheikh Zayed Road. This attraction lies within the craftsmanship of American Racing Wheels, a brand famous for innovation, durability and aesthetic appeal. For UAE car enthusiasts, these wheels are not only accessories but a symbol of power, luxury and heartbeat for desert’s rugged terrains.
An Inheritance Forged in Speed: The past of American Racing
American Racing Equipment was founded in 1956 to revolutionize the automotive world with the introduction of lightweight aluminum wheels. Their iconic Torq Thrust design, engineered for NASCAR in the 1960s, had become a symbol of strength and style for muscle cars like Ford Mustang and Chevrolet Camaro. These wheels proved to be a game changer for racing and street performance. Over time, American Racing increased its range to cater requirements of off-road adventurers and luxury style seekers as well along with maintaining a reputation for superiority and modernization.
Nowadays, the wheels are recognized globally due to cutting-edge engineering with designs that honor their heritage roots. From the rugged AR23 Baja to the sleek VN515 Torq Thrust, American Racing is offering something for every type of Jeep or car model.
Why American Racing Wheels Boom in the UAE
The car culture in the UAE thrives on its luxury cityscapes that meet vast deserts. Here one can witness that expensive sedans share the roads with lifted Jeeps and trucks built for dune off-roading. Customization of cars and jeeps is more than a necessity but a hobby and lifestyle. Like many, American racing wheels fit into this world for offering the perfect blend of performance and style. Here the key reasons for its success in market of the UAE:
1. Car Culture and Customization Tendency
The community has a strong culture to modify their car and jeep, for performance and visual looks. American Racing Wheels, known for their bold designs and high-quality manufacturing materials, perfectly match the requirements of enthusiasts and adventurers in the UAE.
2. Perfect for Off-Roading
From vast deserts to rocky trails, UAE is the center point of one of the world’s best off-roading tracks. Sand, heat and rocks can punish ordinary wheels but off-road series of American Racing Wheels are engineered to endure. These wheels are manufactured using high-strength aluminum alloys to resist corrosion from desert salt and dissipate heat proficiently during extreme heat weather conditions. Their beadlock designs offer a smooth driving experience without risk of slippage in low pressure desert advances.
3. Top Aesthetic Appeal
Aesthetics matter in the region more than anywhere in the world as here you can find gold-plated cars commonly and people invest for exclusivity. American Racing is offering deep-dish, multi-spoke and custom-finish designs to complement the UAE’s love for visual charms.
4. Versatility for City and Off-Road Usage
In the UAE, it is very common to switch between city commuting and weekend off-roading. American Racing is ready to bridge this gap and offer the range of products for urban usage and off-road dominance as well. This brand has expanded its dealership with local automotive retailers like FormulaUAE to ensure easy availability across UAE.
Prevalent American Racing Models in the UAE
Following models of the American Racing Wheels are popular amongst driving community of the UAE:
- AR Baja: Featuring a beadlock design and aggressive looks, this model is very favorite for off-road adventurers. This wheel is ideal for Jeeps such as Jeep Wrangler, Jeep Gladiator and Toyota Pajero for tackling sandy terrains.
- Torq Thrust-S (VN515): This model is famous due to its modern fitment options along with performance for muscle cars. It is a good option for restoration and or adding a cutting-edge design to a classic car such as a Ford Mustang.
- Axial HD: This model is designed for heavy-duty usage such as trucks with reinforced spokes and a matte black finish.
- Outlaw II (AR904): This model not only enhances the visual appeal of various cars such as passenger’s wagons and muscle cars but also enhances the performance. It is an ideal choice for both vintage and modern vehicles.
Where to Find American Racing Wheels
American Racing has expanded its network of dealers in the UAE for ease and convenience to its lovers. You can find a lot of distributors and reliable shops, by surfing on the web and consulting a car lover. FormulaUAE is one of the leading suppliers and authorized dealers of American Racing Wheels across UAE including Dubai and other Emirates. We have qualified a team of technicians for installation and replacement of your wheel requirements. We deliver you at your doorstep as well through a fast channel and secure delivery services. Contact us on whatsapp or send your query through email to get your pair of this amazing brand.
Tips for Caring Your Wheels in the UAE
To preserve performance, shine and enhance lifespan of your wheels:
- Regular Cleaning: Clean and wash sand and debris after long voyages especially desert trips to prevent corrosion.
- Protective Coatings: Apply ceramic sealants to guard against UV damage and dust to layer extra protective coating.
- Professional Inspections: Check and consult experts for bends and cracks regularly.
Final Thoughts
American Racing wheels are contributing to the bold, resilient and luxurious car culture of the UAE. Whether you are driving through urban highways or navigating through deserts, these wheels are committed to provide you utmost results in the form of performance and style.
